Emotions drive decisions
Emotions, Customer Expectations and Context

Emotions, Customer Expectations and Context

Susan walks into a bank to get help with her loan application. She has been with the bank for several years and uses a multitude of their products. She is politely asked to wait in a seating area for the next available agent. The customer service agent shows up after...
Mirela Pirlea

Mirela Pirlea

Mirela has more than 25 years experience in the banking industry, with extended experience in the payments industry. She is a fintech expert, interested in building relationships between the big corporations and the startups. A connector at heart, Mirela is actively...
Global Customer Emotional Engagement  (A Covid Report)

Global Customer Emotional Engagement (A Covid Report)

Covid-19 has caused significant disruption in peoples’ lives around the world. The changed consumer world meant that consumer facing businesses had to transform their operating ecosystem. Customer interactions and engagements went mostly virtual, forcing reengineering...
Why consumers do what they do?  ( Whitepaper )

Why consumers do what they do? ( Whitepaper )

In today’s fast paced environment, organizations need to be agile. Digital transformation enabled by technology is influencing consumer behavior in ways that are hard to predict and plan. Consumers are increasingly connected and prefer digital over analog mediums to...
Imran A. Khan

Imran A. Khan

A passionate designer and entrepreneur, co-founder of Noshn Media and Advertising Agency (noshn.com) and Executive Director BaseH Technologies. Imran has been working as Creative head, UX architect and Marketing & Business Lead with more than 20+ years of...