Emotions drive decisions
Global Customer Emotional Engagement  (A Covid Report)

Global Customer Emotional Engagement (A Covid Report)

Covid-19 has caused significant disruption in peoples’ lives around the world. The changed consumer world meant that consumer facing businesses had to transform their operating ecosystem. Customer interactions and engagements went mostly virtual, forcing reengineering...
Why consumers do what they do?  ( Whitepaper )

Why consumers do what they do? ( Whitepaper )

In today’s fast paced environment, organizations need to be agile. Digital transformation enabled by technology is influencing consumer behavior in ways that are hard to predict and plan. Consumers are increasingly connected and prefer digital over analog mediums to...
Imran A. Khan

Imran A. Khan

A passionate designer and entrepreneur, co-founder of Noshn Media and Advertising Agency (noshn.com) and Executive Director BaseH Technologies. Imran has been working as Creative head, UX architect and Marketing & Business Lead with more than 20+ years of...
George Karamanos

George Karamanos

George Karamanos is a visionary executive with 20 years of international experience in Aviation, Marketing and Communication, having worked in Asia, Europe and the Middle East. He studied in Economics at Athens University and obtained a M.Sc. in Transportation...
Dr. Lakshmi Madabhushi

Dr. Lakshmi Madabhushi

PathosAI Advisory Board Member “Emotional engagement is key to understanding consumer behaviour and their connection to brands. Big question is can it be done real time, real life in a way that gives agile actionable outcomes. I am inspired by Sumair’s vision and...