Emotions drive decisions

Dr. Lakshmi Madabhushi

PathosAI Advisory Board Member

PathosAI Advisory Board Member

“Emotional engagement is key to understanding consumer behaviour and their connection to brands. Big question is can it be done real time, real life in a way that gives agile actionable outcomes.

I am inspired by Sumair’s vision and passion to unearth real motivators of emotional engagement.

PathosAI is leading the way to leverage AI and Human Intellect with state-of-the-art tools and technologies to uncover underlying motivations in real time for marketers to make informed decisions. It’s exciting to work with PathosAI in building next gen solutions.”