Emotions drive decisions

Our Solutions

Every customer interaction with you subconsciously affects their future behavior and
their lives. We measure human interactions to help you create better experiences,
improve brand value and achieve success.

PathosEngagePathosPredict  | PathosPrompts



Improve emotional engagement with your key stakeholders. Pathos Engage enables you to quickly evaluate your performance in moments that are most important to your customers. Our interactive dashboard allows you to quickly identify where you are performing well and what is driving down your engagement.



Predict decisions by connecting behavior drivers to outcomes. We believe in empowering you to not only understand what happened, but also to predict what is likely to happen.

We offer ways to connect your outcome data with our models to unleash the true power ofredictability.


AI driven prompts to enable you to take timely actions to improve outcomes.
It’s useless, unless you can action it.
PathosPrompts points you in the right direction giving you a clear line of sight about ways in which you can enhance your emotional engagement with your customers.

Our solutions are geared for organizational decision makers:

LEADER Marketing  Customer Experience  Product/Service  Channel 
INSIGHTS Intent, Loyalty, Values People, Process, Product/Service Product/Service Performance Channel Performance

Impactful Messaging

Build stronger brands

Protect Reputation

Emotion driven customer segmentation

Improve customer experience

Increase satisfaction

customer journey / touchpoints based measurement

Identify specific product and service features that will enable a positive future decision Unpack what is stopping you from achieving your goals

What’s unique about our approach?