Emotions drive decisions

Our Solutions

Every customer interaction with you subconsciously affects their future behavior and
their lives. We measure human interactions to help you create better experiences,
improve brand value and achieve success.

PathosEngagePathosPredict  | PathosPrompts



Improve emotional engagement with your key stakeholders. Pathos Engage enables you to quickly evaluate your performance drivers that are most important to your customers. Our interactive dashboard allows you to quickly identify where you are performing well and what is driving down your engagement.



Predict decisions by connecting behavior drivers to outcomes. We believe in empowering you to not only understand what happened, but also to predict what is likely to happen.

We offer ways to connect your outcome data with our models to unleash the true power of predictability.


AI driven prompts to enable you to take timely actions to improve outcomes.
It’s useless, unless you can action it.
PathosPrompts points you in the right direction giving you a clear line of sight about ways in which you can enhance your emotional engagement with your customers.

Our solutions are geared for organizational decision makers: 

Strategic Leadership
PathosAI derives insights from key moments during customer interactions, or moments of truth, where the consumers’ automatic mind assesses the organization’s behavior, interaction’s outcome and the value of the organization’s brand.
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Customer Experience
PathosAI is unleashing the power of AI to bring about a revolution in customer experience measurement by analysing customer interactions in real time and real life. Our AI tools analyze what customers say – how they say it – and how they move, to provide a comprehensive understanding.
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Branding & Reputation
Traditional consumer research has not been able to provide a trusted, consistent and reliable measure to predict drivers of consumer behavior. PathosAI’s LIV model measures brand value and reputation.
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PathosAI provides a unique measurement of specific features and attributes of products and services that are most important to customers.
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We help our clients filter areas where channel performance is performing well and where it needs improvement from real customer generated data.
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What’s unique about our approach?