Emotions drive decisions

Sharing Thoughts

We would like to build a new faculty of measurement of customer behavior.
Visit us regularly as we will continue to share our most latest thinking.

Global Customer Emotional Engagement  (A Covid Report)

Global Customer Emotional Engagement (A Covid Report)

Covid-19 has caused significant disruption in peoples’ lives around the world. The changed consumer world meant that consumer facing businesses had to transform their operating ecosystem. Customer interactions and engagements went mostly virtual, forcing reengineering...

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Why consumers do what they do?  ( Whitepaper )

Why consumers do what they do? ( Whitepaper )

In today’s fast paced environment, organizations need to be agile. Digital transformation enabled by technology is influencing consumer behavior in ways that are hard to predict and plan. Consumers are increasingly connected and prefer digital over analog mediums to...

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Emotions during the Pandemic and three types of government

Emotions during the Pandemic and three types of government

“We rise by lifting others” Robert Ingersoll  An emotional roller coasterWe are in the midst of an unprecedented challenge of modern times. We read about it in biblical stories or watched it in Hollywood movies with a bag of popcorn, never expecting to...

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