James Crimmins in his book ‘7 secrets of persuasion’ said that it’s not that consumers don’t want to tell us the answer to the ever elusive ‘why’ behind their actions, it’s just that they don’t know it themselves. The human mind is a complex organism. The decision-making processes it manages happen at a subconscious level.
Additionally, digital transformation is influencing consumer behavior in ways that are even harder to predict and plan.
As a result, the whole consumer decision ecosystem – from awareness to purchase – is in transition and will continue to be for the foreseeable future.
Agile, trusted, and actionable measurement of evolving consumer behaviors is fundamental to understanding drivers of choice, and indicator of brand’s long-term connection to consumers. To achieve that decision makers need tools that could provide robust, timely and actionable information.
Research has shown that our decisions are driven by the emotional mind.
But traditional behavior research methods are not geared to effectively measure emotions. They do not get to the Why, because:
- focus is on past behavior
- try to understand functional rewards vs emotional motivations
- data collection and analysis process is slow and lagged
- provides scores, not actionability.
We need a new way to measure consumer emotions. Not only that we need to understand the extent to which consumers are emotionally engaged.
Improve emotional engagement with your key stakeholders.
AI driven prompts to enable you to take timely actions to improve outcomes.
Predict decisions by connecting behavior drivers to outcomes.
We are agile in deploying our AI models.
Implementation is done remotely without heavy tech involvement.
We are lean and nimble and deliver a high ROI.
The strength of emotional connection between you and your key stakeholders.
Higher engagement drives higher loyalty, affinity and trust at minimum incremental effort.
Our AI based tools can unearth insights from: